Interactivity, usability and aesthetic as predictors of undergraduates’ preference for university library websites

The study examined interactivity, usability and aesthetics as predictors of undergraduates’ preference for university library websites. A total 134 final year undergraduates registered a course in Web Design Management from two departments different universities represented the sample study. researcher-designed questionnaire was used to gather data respondents which were analysed test three developed hypotheses. results suggest that all factors correlate with students’ perceptions ratings interactivity versus low. independent variables (interactivity, aesthetics) jointly explained 51% variations Each features makes significant contributions prediction website preference. All are call improvement order have high correlation thereby increasing by users